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Advertising Policy

Date of Last Revision: December 26, 2017

  1. Overview

    Our Advertising Policy provides guidance on what types of ad content are allowed. When advertisers place an order, each ad is reviewed against this policy.

  2. The ad review process

    Before ads show up on they are reviewed to make sure they meet our Advertising Policy. During the ad review process, we will check your ad's images, text, targeting, and positioning, in addition to the content on your ad's landing page. Your ad may not be approved if the landing page content is not fully functional, does not match the product/service promoted in your ad or does not fully comply with our policy. After your ad is reviewed, you will receive a notification letting you know if your ad is approved. If it is approved, we will start running your ad.

  3. Prohibited content

    1. regulations

      Ads must not violate our agreement, policies and terms at

    2. Illegal products or services

      Ads must not constitute, facilitate, or promote illegal products, services or activities. Ads targeted to minors must not promote products, services, or content that are in appropriate, illegal, or unsafe, or that exploit, mislead, or exert undue pressure on the age groups targeted.

    3. Discriminatory practices

      Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.

    4. Tobacco and alcohol products

      Ads must not promote the sale or use of tobacco and alcohol products and related paraphernalia.

    5. Drugs & drug-related products

      Ads must not promote the sale or use of illegal, prescription, or recreational drugs.

    6. Weapons, ammunition or explosives

      Ads must not promote the sale or use of weapons, ammunition, or explosives.

    7. Adult products or services

      Ads must not promote the sale or useof adult products or services, except for ads for family planning and contraception. Ads for contraceptives must focus on the contraceptive features of the product, and not on sexual pleasure or sexual enhancement, and must be targeted to people 18 years or older.

    8. Adult content

      Ads must not contain adult content. This includes nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.

    9. Third-party infringement

      Ads must not contain content that in fringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights.

    10. Sensational content

      Ads must not contain shocking, sensational, disrespectful or excessively violent content.

    11. Personal attributes

      Ads must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medicalcondition, financial status, membership in a trade union, criminal record, or name.

    12. Misleading or falsecontent

      Ads, landing pages, and business practices must not contain deceptive, false, or misleading content, including deceptive claims, offers, or methods.

    13. Controversial content

      Ads must not contain content that exploits controversial political or social issues for commercial purposes.

    14. Non-functional landing page

      Ads must not direct people to non-functional landing pages. This includes landing page content that interferes with a person’s ability to navigate away from the page.

    15. Grammar & profanity

      Ads must not contain profanity or bad grammar and punctuation. Symbols, numbers, and letters must be used properly.

    16. Payday or cash advance loans

      Ads must not promote payday loans, paycheck advances or anyother short-term loan intended to cover someone's expenses until their next pay day.

    17. Counterfeit documents

      Ads may not promote fake documents, such as counterfeit degrees, passports or immigration papers.

    18. Low quality or disruptive content

      Ads must not contain content leading to external landing pages that provide an unexpected or disruptive experience. This includes misleading ad positioning, such as overly sensationalized head lines, and leading people to landing pages that contain minimal original content and a majority of unrelated or low quality ad content.

    19. Spyware or malware

      Ads must not contain spyware, malware, or any software that results in an unexpected or deceptive experience. This includes links to sites containing these products.

    20. Automatic animation

      Ads must not contain audio or flash animation that plays automatically without a person's interaction or expands with in after some one clicks on the ad.

    21. Unauthorized streaming devices

      Ads must not promote products or items that facilitate or encourage unauthorized access to digital media.

    22. Circumventing systems

      Ads must not use tactics intended to circumventour ad review process or other enforcement systems. This includes techniques that attempt to disguise the ad's content or destination page.

  4. Restricted content decides if it is appropriate or not.

    1. Dating

      Ads for online dating services are only allowed with prior written permission.

    2. Real money gambling

      Ads that promote or facilitate online real money gambling, real money games of skill or real money lotteries, including online real money casino, sports books, bingo, or poker, are only allowed with prior written permission. Authorized gambling, games of skill or lottery ads must target people 18 years or older who are in jurisdictions for which permission has been granted.

    3. State lotteries

      Lotteries run by government entities may advertise on, provided the ads are targeted in accor dance with applicable law in the jurisdiction in which the ads will be served and only target people in the jurisdiction in which the lottery is available.

    4. Online pharmacies

      Ads must not promote the sale of prescription pharmaceuticals. Ads for online and offline pharmacies are only permitted with prior written permission.

    5. Supplements

      Ads that promote acceptable dietary and herbal supplements may only target people who are at least 18 years of age.

    6. Subscription services

      Ads for subscription services, or that promote products or services that include negative options, automatic renewal, free-to-pay conversion billing products, or mobile marketing are subject to our subscription services requirements.

    7. Financial services

      Ads promoting credit card applications or financial services with accredited institutions must clearly provide sufficient disclosure regarding associated fees, including APR percentages transaction fees, within the ad's landing page. Ads promoting loans or insurance services must not directly request the input of a person’s financial information, including credit card information.

  5. Video ads

    Video ads and other dynamic ad types must comply the all of the rules listed in this Advertising Policy as well as the following:

    1. Disruptive content

      Videos and other similar ad types must not use overly disruptive tactics, such as flashing screens.

    2. Entertainment related restrictions

      Ads for movie trailers, TV shows, video game trailers, and other similar content intended for mature audiences are only allowed with prior written permission and must target people who are 18 years or older.

  6. Positioning

    1. Relevance

      All ad components, including any text, images or other media, must be relevant and appropriate to the product or service being offered and the audience viewing the ad.

    2. Accuracy

      Ads must clearly represent the company, product, service, or trademark that is being advertised.

    3. Related landing pages

      The products and services promoted in an ad's text must match those promoted on the landing page, and the destination site must not offer or link to any prohibited product or service.

  7. Lead ads

    Advertisers must not create Lead Ads questions to request the following types of information without our prior written permission.

    1. Account numbers

      Ads must not request account numbers, including frequent flyer numbers, loyalty card numbers, or cable or telephone account numbers without our prior permission.

    2. Criminal history

      Ads must not request information regarding criminal or arrest history without our prior permission.

    3. Financial information

      Ads must not request financial information, including bank account numbers, bank routing numbers, credit or debit card numbers, credit scores, income, networth or how much debt someone has without our prior permission.

    4. Government issued identifiers

      Ads must not request government issued identifiers, including Social Security numbers, passport numbers or driver's license numbers without our prior permission.

    5. Health information

      Ads must not request health information, including physical health, mental health, medical treatments, medical conditions or disabilities without our prior permission.

    6. Insurance information

      Ads must not request insurance information, including current insurance policy numbers, without our prior permission.

    7. Political affiliation

      Ads must not request information regarding political affiliation without our prior permission.

    8. Race or ethnicity

      Ads must not request information regarding race or ethnicity without our prior permission.

    9. Religion

      Ads must not request information regarding religion or philosophical beliefs without our prior permission.

    10. Sexual orientation

      Ads must not request information regarding sexual orientation or information about the sexual life of the individual, including what gender(s) the person prefers to date, without our prior permission.

    11. Trade union membership

      Ads must not request information regarding trade Union membership status without our prior permission.

    12. Usernames or passwords

      Ads must not request user names or passwords, including usernames and passwords for existing and new accounts, without our prior permission.

  8. Use of our trademark

    1. Trademark endorsement

      Ads must not imply a endorsement or partnership of any kind.

    2.'s trademark

      Ads linking to may make limited reference to "" in ad text for the purpose of clarifying the destination of the ad.

    3. Copyrights & trademarks

      All other ads and landing pages must not use our copyrights, trademark or any confusingly similar marks, except with our prior written permission.

  9. Data use restrictions

    1. Ensure any ad data collected, received or derived from your ad is only shared with some one acting on your behalf, such as your service provider.
      You are responsible for ensuring your service providers protect any advertising data or any other information obtained from us, limit their use of all of that information, and keep it confidential and secure.
    2. Do not use advertising data for any purpose, except on an aggregate and anonymous basis and only to assess the performance and effectiveness of your advertising campaigns.
    3. Do not transfer any advertising data to any ad network, ad exchange, data broker or other advertising related service.
  10. We decide and give permission

    1. We reserve the right to reject, approve or remove any ad for any reason, in our sole discretion, including ads that negatively affect our relationship with our users or that promote content, services or activities, contrary to our competitive position or our interests.
    2. For advertising that requires prior written permission, Footballisperfect AB may give this permission.
    3. This policy is subject to change at any time without notice.

Contact with questions:

Please contact Footballisperfect AB online or by mail at:
Footballisperfect AB, Lagmansgatan 10, S-833 35 Strömsund, Sweden.